VW ‘Project Trinity’ teases cars that unlock features on-demand

by Joseph K. Clark

Volkswagen claims it’s “not afraid” of the threat posed by any Apple Car and released this shadowy teaser image that may represent why. The idea is a teaser for Project Trinity, an electric sedan that CEO Ralf Brandstätter called “our software dream car.”

Like any pie in the sky concept, it, of course, is designed in anticipation of advanced self-driving capabilities, long-range electric propulsion systems, and fast-charging battery tec. Still, thatt software bit is where it shows the plans in place. According to VW, the goal is to start production on this car in 2026 as part of a vehicle lineup with fewer variants and standardized.

features on-demand

That means that instead of building multiple versions of the same car with varying capabilities, they’ll make one version with everything included, but only unlockable “on-demand” — and likely for a fee. Tesla has already shown something like this with the driver-assist tech available to unlock after the car is purchased. In contrast, BMW has tried selling features with a subscription model and is looking at expanding. As Autoblog points out, VW’s version could extend to features like AWD or unlocking GTI-level aero and handling packages on a short-term or even per-mile basis.

According to the CEO, “In the future, the individual configuration of the vehicle will no longer be determined by the hardware at the time of purchase. Instead, customers will be able to add functions on demand at any time via the digital ecosystem in the car.”

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