The network’s youth, music, and English entertainment business will now be led by Anshul Ailawadi, erstwhile strategy and project management lead at the group CEO’s office. Ailawadi will be reporting to Rahul Joshi, managing director, Network18, in his new role.
Palia has led the growth of the network’s youth, music, and English entertainment business for the past 16 years. More recently, he launched Voot Select that has already raced to add over one million subscribers within a year. He will now look to cohesively grow Viacom18’s SVoD and international digital businesses. Meanwhile, Ailawadi has played a crucial role in the growth of Viacom18 over the last six years.
Viacom18 forayed into digital subscription businesses in late 2019 with Voot Kids closely followed by Voot Select, launched in March 2020. Voot Select recently reported acquiring over one million subscribers in its first year, and though being a late entrant in the category, it’s the fastest-growing broadcaster-backed OTT service. The youth, music, and English entertainment portfolio of Viacom18 consists of channels like MTV, MTV Beats, Vh1, Comedy Central, and Colors Infinity.
Viacom18 Media Pvt Ltd is a house of brands that offers multi-platform, multi-generational, and multicultural brand experiences. A joint venture of TV18, which owns 51%, and ViacomCBS, with a 49% stake, Viacom18 defines entertainment in India by touching people’s lives through its properties on-air, online, on-ground, in-shop, and through cinema.