Urban Decay Roach 24/7 Shadow StickUrban Decay Roach 24/7 Shadow Stick ($26.00 for 0.04 oz.) is a darker, chocolate brown with subtle, warm reddish undertones a soft sheen. It had semi-opaque pigmentation, which built up somewhat, but I had to be careful about building up as the formula didn’t layer as well as it should have.
The texture was dense without being stiff or painful to use, but it was thin and only slightly creamy. It had a speedy dry down, making it hard to apply and blend out evenly, regardless of whether I used fingertips or brushes. I’d recommend picking up the product onto one’s finger or a meeting from the pencil, then applying. I found this gave me a better level of evenness than using the pencil directly.
There was creasing present after six and a half hours of wear, fading after seven hours of wear, and it had a tendency to emphasize any natural lid texture/dryness.
for details on general performance and characteristics (like the scent).
- Urban Decay Outlandish (LE, $19.00) is more shimmery, lighter (95% similar).
- ColourPop Plain Jane (LE, $7.00) is lighter (95% similar).
- MAC Budding Passion (LE, $17.00) is more shimmery, lighter (95% similar).
- ColourPop Howdy (PiP, $4.50) is more shimmery, warmer (90% similar).
- ColourPop West Star (P, $4.50) is more shimmery, lighter (90% similar).
- LORAC Shadow (LE, $19.00) is more shimmery, warmer (90% similar).
- Cle de Peau Grounded (Left) (PiP) is more shimmery, lighter, warmer (90% similar).
- Marc Jacobs Beauty O Yeah (P, $29.00) is shimmery, lighter, cooler (90% similar).
- MAC Dynamic (LE) is more shimmery, lighter, warmer (90% similar).
- Sephora Tahitian Pearl (285) (P, $8.00) is more shimmery, lighter (90% similar).
$26.00/0.04 oz. – $650.00 Per Ounce
The formula is supposed to have “creamy, supercharged color” in “one swipe” with “glides on smooth” and “allow[s] the time to blend” before “dry[ing] down waterproof for up to 24 hours.” The pigmentation varied from shade to shade, with more matte shades tending to have more semi-opaque or fuller coverage. In contrast, shimmer shades were often sheerer, more medium-range, and prone to color pushing around instead of building up.
They have an almost instant dry down; I wouldn’t say one had “15-30 seconds” to work with it… more like five to 10 seconds. It felt slightly tacky and inflexible after that, so any additional blending was more apt to lift and pull up product, which created patchiness than actually blend it out.
I’d recommend using a separate brush or fingertips to apply the product, so you’ll want to pick up the development of the actual pencil rather than using it directly. The reason for this is that it dried down so quickly and often applied unevenly, and when I tried to blend out with my fingertip after direct application, I ended up with patchiness. I found the texture too uneven and dry to work well as a base; the tackiness helped products adhere, but a regular, smoother primer (including the brand’s Primer Potion) did a better job of yielding better end results for troublesome eyeshadows… and lasted longer.