The texture was smooth, lightly creamy, and spreadable without being too heavy or too thin, ensuring that the product blended out with ease as a cream blush. On my skin tone, it looked a bit brighter applied and sheered out than it did initially in the pan or swatched on my arm. There was moderate slip originally, but it dried down and didn’t feel tacky or emollient to the touch. It lasted well for eight hours as a cream blush.
As a lip product, it had more medium coverage that built up to full range. The texture felt more satin-like and looked less dewy compared to my cheeks. It applied evenly and just barely emphasized my natural lip texture. The color stayed on well for three hours as a lip tint and felt non-drying.
for details on general performance and characteristics (like the scent).
- ColourPop Overdramatic (LE, $8.00) is lighter, warmer, less glossy (85% similar).
- Merit Mood (P, $28.00) is darker, cooler (85% similar).
- Bobbi Brown Island Plum (P, $36.00) is shimmery and excellent (85% similar).
- Bite Beauty Brioche (P, $24.00) is darker, more relaxed, less glossy (85% similar).
- ILIA Ladybird (P, $34.00) is lighter, warmer (85% identical).
- ILIA Dreamer (P, $34.00) is softer, warmer (85% similar).
- Fenty Beauty Rose Latte (P, $20.00) is shimmery, lightweight, warmer (85% similar).
- Merit Terracotta (P, $28.00) (80% similar).
- Patrick Ta She’s So LA (Crème) (PiP) (80% similar).
The formula is supposed to have a “buildable color” with a “luminous, second-skin finish” that can be used on lips and cheeks. They seem pretty pigmented initially, but they are more buildable than intense coverage as the moderately emollient consistency readily sheers out in practice. This is likely how most people want their cream blushes to work, as it makes the formula easy to work with as it’s pretty blendable but can quickly be built up for higher coverage where needed.
As a cream blush, the finish was dewy, but it had dried down and no longer felt emollient to the touch, which yielded better longevity on my skin. The formula sings as a cream blush, which would be the purpose I’d recommend these for. They applied evenly and blended out nicely on bare skin and over foundation as it did not lift up base products. They lasted around eight hours for most shades before fading–not sliding–on me.
As a lip product, the finish was less dewy and looked more satin. They’re weaker as a lip product than a cream blush as the product was more prone to separating along my lip lines or catching on imperfections with so-so wear. They were comfortable enough to wear, thin but not clingy, with color that lasted two to three hours. I did not find it hydrating as a lip product. Browse all of our Tower 28 BeachPlease Lip + Cheek Tinted Balm swatches.
Hydrogenated Polyisobutene, Zea Mays (Corn) Starch, Ricinus Communis (Castor) Seed Oil, Polyhydroxystearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Diisostearyl Malate, Triisostearyl Citrate, Microcrystalline Wax (Cera Microcristallina), Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Orbignya Oleifera Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Aloe Barbadensis Leaf Extract, Carthamus Tinctorius (Safflower) Seed Oil, Acacia decurrens Flower Wax, Persea Gratissima (Avocado) Oil, Rosa Canina Fruit Oil, Glycine Soja (Soybean) Oil, Tocopherol, Polyglycerin-3, Caprylyl Glycol, Ethylhexylglycerin. MAY CONTAIN Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Red 22 Lake (CI 45380), Red 30 Lake (CI 73360), Titanium Dioxide (CI 77891).
Disclaimer: Ingredient lists areas available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you’re purchasing or the brand or retailer’s website for the most up-to-date ingredient list.