The smartphone market is growing again

by Emma

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Huawei ended up in fifth position, which is a massive year-over-year drop. It’s a small surprise given the company topped the smartphone charts last summer, according to research firm Canalys. The company is still grappling with US sanctions, and is reportedly considering whether to spin off its premium Mate and P smartphone brands. (Huawei has already done this with its Honor sub-brand.) Still, Huawei is a powerhouse brand with a strong foothold in Asia. It will be interesting to see, therefore, whether it can climb back up the shipment charts in the next few quarters.

IDC believes the current growth “will remain strong” throughout 2021. Nabila Popal, research director with IDC’s Worldwide Mobile Device Trackers, said the market was rebounding due to some general pent-up demand, the roll-out of 5G, aggressive sales and the success of low and mid-tier phones. “Lockdowns also have people spending less on areas like leisure, travel, and dining out – and smartphones are benefitting from this,” she added. “In addition to all these factors, the fast recovery and resilience of the smartphone supply chain also has to be given some credit.”

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