RISE Worldwide wins multi-faceted mandate for Abu Dhabi T10

by Joseph K. Clark

Abu Dhabi T10 will be broadcast on Viacom18’s boutique network of five channels. T Ten Sports Management has awarded RISE Worldwide a multi-layered multi-year mandate for the upcoming Abu Dhabi T10. As per the mandate, RISE Worldwide will be the exclusive partner to the Abu Dhabi T10 and responsible for global media rights, broadcast production, selling major sponsorship, in-stadia advertising, and building strategic brand partnerships for Abu Dhabi T10.

RISE Worldwide

“We are presented with the opportunity to facilitate an end-to-end package for the unique and exciting Abu Dhabi T10 League. RISE Worldwide has the expertise and proficiency in offering a wholesome experience to its clients. We are confident in enabling Abu Dhabi T10 to achieve its goals through structured strategic brand partnership and global audience,” Nikhil Bardia, head – sponsorship and talent, RISE Worldwide, said.

As per rising Worldwide, the multi-tasked, multi-year mandate from Abu Dhabi T10 validates its rapid growth as a holistic end-to-end sports portfolio. Since the incorporation in January 2021 as an independent firm (formerly IMG-Reliance), focused on sports development, talent management, brand consulting, production, media rights, and sponsorship solutions.

For Matthew Boucher, CEO, Abu Dhabi Cricket, RISE driving the global audience and international viewership firmly enhance the product within Abu Dhabi’s sports portfolio. “Emirates Cricket’s goal, in support of and commitment to the ‘Abu Dhabi T10’, has been to create a brand that is on par with the world’s best sports entities. The T10 format is the fastest-growing format of the game today, and we are encouraged with the initiatives and partnerships that show the same passion and commitment,” Mubashir Usmani, general manager, Emirates Cricket Board, said,

The Abu Dhabi T10 tourney will feature eight teams and be held from 19 Nov to 4 Dec 2021 at the Zayed Cricket Stadium in Abu Dhabi. For India, the Abu Dhabi T10 will be broadcast on Viacom18’s boutique network of five channels.
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