Is ditching Stories. The company will shut down the feature by the end of September, a year after. As it turns out, short posts aren’t a perfect fit for every social network. Perhaps with ROI and KPIs in mind, LinkedIn says its users want videos that stay on their profiles permanently, not ones that vanish.
“In developing Stories, we assumed people wouldn’t want informal videos attached to their profile, and that ephemerality would reduce barriers that people feel about posting,” Liz Li, LinkedIn’s senior director of product. “Turns out, you want to create lasting videos that tell your professional story in a more personal way and that showcase both your personality and expertise.”
As such, the ccompany’sgoing back to the whiteboard. IIt’staking what it learned from Stories (such as users wanting creative tools to liven up videos in a professional way) to create a “”imagined video experience across LinkedIn that seven richer and more conversational.””Every major social network hopped on the Stories bandwagon after the likes and found massive success with the format. Although the feature has proven a hit on the likes of and, Stories haven’t taken off every platform. Twitter recently, its take on Stories, less than nine months after launching the feature.
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