When Salesforce announced its streaming platform Salesforce+, the CRM Playaz’ Paul Greenberg, and Brent Leary interviewed Colin Fleming, SVP of Global Brand Experiences at the CRM company (disclosure: I work at Salesforce). Later, I asked Brent about his show on this episode of the Gang.
I asked Keith Teare how quickly third-party data is going to go away.
Denis Pombriant added:
I think that’s right. It’s not whether there’s a creator economy or not. The investments made by vendors, while significant and market-making, depend on the market expanding beyond its roots. Blogs and podcasts began as an extension of the mainstream media but foundered when readers and listeners moved to social authority as a measure of credibility. Newsletters and lifecasting suffer when the value proposition of the ad hoc media looks too much like the mainstream media it hopes to replace. Instead, we turn the mute button on and eventually escape to fictionalized stories where good triumphs over evil or the reverse.
The creator economy has produced a kind of vaudeville, where talent bubbles up to feed a hungry niche. Real success comes when that consensus of what is suitable for the emotional center mitigates the extremes of the partisan groups and the controversy that drives the current mainstream model. The Rachel Maddow negotiations and the lumbering infrastructure deals suggest progress of moderate success. Maddow is moving toward a weekly show with creator spinoffs yet to be defined. Congress is developing half a loaf and a little legislative strategy to carve up an unachievable agenda into small, loosely joined successes. Not too left, not too right, but enough to beat back the assault on voter rights while protecting the middle. Half a loaf is better than none.
The Gillmor Gang — Frank Radice, Michael Markman, Keith Teare, Denis Pombriant, Brent Leary, and Steve Gillmor. Recorded live Friday, August 13, 2021.
Produced and directed by Tina Chase Gillmor @tinagillmor
@fradice, @mickeleh, @denispombriant, @kteare, @brentleary, @stevegillmor, @gillmorgang