First post-Covid physical fair may catalyse $1-bn biz

by Joseph K. Clark

Similarly, representatives from government institutions, such as FSSAI, APEDA, NAFED, Spice Board, Coffee Board, and Tea Board, would also participate.

Traders will witness the country’s first physical international exhibition in the post-Covid era on March 20, when a two-day mega food and beverages fair takes place in Greater Noida. It’s expected to catalyze on-spot business worth $1 billion, according to its organizer.

The Trade Promotion Council of India (TPCI), backed by the commerce ministry, has said it will organize the fourth edition of “IndusFood”. Over 400 large Indian exporters of food and beverage products will conduct business with more than 700 global buyers. These buyers, who represent over 50 countries, are “pre-invited and pre-screened” given the Covid-19 pandemic.

 post-Covid physical

TPCI Chairman Mohit Singla termed it a defining moment when domestic exports will get a physical platform to trade with the world after the Covid-19 outbreak. The spread of the pandemic and the consequent lockdown have disrupted supplies, battered demand, and wrought havoc on Indian trade this fiscal. Against this backdrop, a physical fair is expected to boost sentiments, apart from anchoring trade opportunities.

Established supermarket chains such as Carrefour (France), X-5 Retail (Russia), West Zone (UAE), and Rewe and Lidl (Germany), apart from major West-Asian chains, including Nesto, Grand Hypermarket, LuLu, Savings, and Al-Safeer Hypermarket, will participate.

The fair will showcase thematic participation organized by industry and MSME departments of states and Union Territories, including Jammu and Kashmir, Odisha, Haryana, and Tamil Nadu, according to a TPCI statement. Similarly, representatives from government institutions, such as FSSAI, APEDA, NAFED, Spice Board, Coffee Board, and Tea Board, would also participate.

Large business delegations from African countries, the EU, west-Asian nations, Bangladesh, Belarus, Nepal, Russia, Tajikistan, Turkey, UAE, Uzbekistan, the UK, and the US are expected to participate well.

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