The global pandemic made some industries and utterly decimated others. The world of connected fitness falls firmly into the former. Along with top names like Peloton, Mirror had a banner year, including, most notably, sportswear company Lululemon’s acquisition of the brand for $500 million in June.
It’s an impressive number for the five-year-old company, which came out of stealth at TechCrunch Disrupt in 2018. Three years later, CEO Brynn Putnam will return to the Disrupt stage on September 21-23 to chart how the company grew from a small-scale startup to one of the leading names in a home fitness industry that saw a massive surge over the past year and a half.
A former ballerina and founder of New York fitness chain Refine Method, Putnam’s career has been a fascinating one — up to and including her time at Mirror. We’ll discuss how the company embraced a boom in connected fitness, why the time was right for acquisition, and what the landscape for the industry will look like going forward.
Stay-at-home orders have had a profound impact on how we get fit, leading many frequent gym-goers to embrace high-tech, at-home methods. Is this the beginning of a sea change for the way the world works out? Or will a return to average lead buyers to dust off their gym memberships? Find out at TC Disrupt his September and grab your tickets for under $99 for a limited time!