As Covid-19 is affecting the movement of people, shoppers are increasingly turning to e-commerce portals. Counterpoint Research said one in four handsets sold globally was purchased online last year, with India accounting for the highest share of online shopping in this category. It is the second consecutive year for the country to lead in online sales of mobile phones.
Counterpoint Research said that online sales accounted for about 26% share of the global mobile phone market in 2020, which means that one in four mobile phones sold was purchased online. “Covid-19 had a big role in this change in consumer behavior. By major country, India showed the highest online share at 45%, followed by the UK at 39% and China at 34%,” it added.
India’s smartphone shipments declined 4% y-o-y to reach more than 150 million units in 2020. High consumer demand post-lockdown and strong promotions on online channels and new use cases like e-learning and work from home drove the market in the pandemic-hit year.
In 2019, India accounted for the highest share of online handset sales at 41%, followed by the UK at 34%, Germany at 33%, and China at 25%. In 2018, the online share of Indian smartphone shipments reached a record 36%, driven by the strong performance of Flipkart and Amazon.