Amazon launches its mobile-first Kindle Vella serialized story platform – TechCrunch

by Emma

While the name might suggest otherwise, Kindle Vella isn’t available on Amazon’s Kindle e-readers. Instead, you’ll only find it on Amazon.com or the Kindle iOS app (no Android for now). To start with, the service will be limited to US-based authors who publish stories in English.

Amazon launches its mobile-first Kindle Vella serialized story platform – TechCrunch

The serialized stories will run from 600 to 5,000 words per episode, with the first three free. To see subsequent episodes, you’ll need to pay for “tokens,” with prices ranging from $2 for 200 tokens up to $15 for 1,700 tickets. The latter will give you about 34 episodes, though prices per episode depending on the word count — the more words, the more you’ll have to spend.

Meanwhile, Authors will receive 50 percent of the revenue and bonuses based on engagement with the app’s social media-style features. To that end, readers can follow stories to be notified of new episodes, leave a thumbs up for episodes they like, apply a “Fave” for their favorite account of the week (provided they purchase tokens), and share on Twitter, Facebook, and other social media. To boost engagement, authors can speak directly to readers at the end of episodes to “share story insights and behind-the-scenes content,” Amazon wrote.

Since Amazon opened Vella to authors three months ago, “thousands of authors” have published “tens of thousands of Kindle Vella episodes across dozens of genres and microgenre,” Amazon said. The authors appear to be interested as well. “I’ve published close to 30 novels, and I’m enjoying the adventure of writing The Marriage Auction in this new format,” said bestselling author Audrey Carlan in a statement. Whether or not the format takes off now depends on readers — to try it out, you can access Vella here.

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